ISAK DANIELSON

We created a new identity for Isak that was going to embody the beauty between elegance and rawness, with the goal of creating a mystique of not knowing what is about to come.

The bird symbolizes the duality at the heart of the brand. Its form embodies elegance and freedom, reflecting the beauty and vulnerability that define the voice. But its rough, textured edges add a rawness—a brutalistic undertone that grounds the aesthetic in something real, something unpolished.

This balance between grace and grit was intentional. The bird had to feel alive, dynamic, and deliberate. It had to capture the tension between soaring melodies and the grounded authenticity that defines the artistry. It’s not just a symbol of a singing bird—it’s a reflection of the story, the voice, and the emotion behind it.

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Tänk Snabbt

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Modern Serif 2025